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‘Bad website’ symptoms aren’t always so obvious
By David Williams Works of art are viewed through a subjective lens, earning criticism and compliments alike, depending on the individual analyzing them. After all, beauty is in the eye of the...
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Two heads are better than one…
By Sara Hathaway [Insert your clever caption here...] Recently, BrownBoots posted an interesting photo on our Facebook page and asked our followers for input in creating a caption. We then picked our...
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Website evaluation: Planning
By David Williams Most of us are familiar with the catchphrase “Content is king!” as it relates to marketing communications. That goes double for websites. When evaluating the effectiveness a website...
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Website evaluation: Content (Part 1)
By David Williams Does your website have a backbone? Whether your website needs some dusting off or a stick of dynamite, don’t forget about the content! Forget flashy graphics and gimmicky interfaces,...
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Website evaluation: Content (Part 2)
Content is king, which kind of makes you a knight on a quest for the best, most effective words and imagery. Equip thyself with these tips and tools… By David Williams If content is king — and at...
View ArticleWith videos, think ‘voice,’ not ‘viral’
By Sara Hathaway Recently, BrownBoots worked with the Moraine Park Technical College Foundation to create and launch a video on the social and economic realities facing our community and how Moraine...
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‘Do I need a mobile website?’ New mobile web statistics suggest yes!
By David Williams Sometimes we can’t help but feel a little like mobile missionaries. The staff at BrownBoots Interactive never misses an opportunity to extol the virtues of accommodating visitors who...
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Website evaluation: Accessibility
By David Williams Is your website welcoming to everybody? One of the worst things your website can do is snub its guests. That’s why the next step after getting your content in good order is making...
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When marketing becomes a laughing matter
By David Williams No matter which team wins the Super Bowl this Sunday, advertisers will score a proverbial touchdown with the ads that air between plays. Super Bowl commercials have become such an...
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When it comes to mobile websites, one size doesn’t fit all
By David Williams A battle is being waged to decide “best practice” for mobile websites. Some would have you believe that building a separate, mobile-optimized microsite is the way to go. You have two...
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A peek at the hidden half of our portfolio
By David Williams Some of our best work is seen by a select few. While our online portfolio features some of our finest projects — including print pieces, branding initiatives and digital deliverables...
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